Senior Living Dealbook: Distinctive Living Assumes Management in Kentucky; Berkadia Provides $24.8M Acquisition Loan
Management Distinctive Living assumes management of Kentucky community Distinctive Senior Living announced it has assumed management of Twinbrook Assisted Living, an assisted living community located ...
Senior Living Operators Embrace Authenticity in Digital Marketing Amid ‘New Frontier’ of AI Searches
Senior living marketing teams are pivoting from search engine optimization to AI searches, and in the process embracing authenticity in their messaging. Recent survey data from Pew shows that AI-power...
Senior Living Industry Veterans Launch New Framework to Improve Frozen Penetration Rates
Senior living penetration rates are stuck at around 11%, and could even decrease in the years ahead. A new framework posed by two industry veterans aims to buck that trend. The new framework from Form...
After Record M&A Year in 2025, Senior Housing Investors Pivot to ‘Must-Act Mentality’
Dealmakers in 2025 notched almost 21% more transactions than in 2024, representing a record-smashing year for the industry, according to a new report from Levin Associates. A separate new report from ...
Bain Capital Closes $3.4B Fund That Targeted Senior Housing
Bain Capital has closed its third fund totaling billions of dollars, with senior housing among the fund’s targeted product types. The company on Tuesday announced it had closed on capital worth $5 b...
Movers and Shakers: Kendal Corp. Creates Chief Growth Officer Role; Welltower Brings on Consultant
Kendal Corp. creates, fills new chief growth officer position The Kendal Corporation announced it has created a new chief growth officer position and promoted Max Ault to fill it. In his role, Ault wi...
SilverAssist Expands Digital Footprint With Acquisition of Senior Living Referral Platform Caring.com
SilverAssist has announced the acquisition of national senior living referral platform Caring.com, a move that will help expand the company’s growing digital footprint into referrals. SilverAssi...
Senior Living Operators Turn Growing Waitlists Into Sources of Revenue, Customer Feedback
As senior living demand grows, so too do senior living community waitlists. Now, some operators are starting to find ways to revamp their growing waitlists with new services that benefit both them and...
Healthpeak’s Return to Senior Housing Underscores Hot M&A Market for REITs
This story is part of your SHN+ subscription In 2021, Healthpeak Properties (NYSE: DOC), then awash in challenges related to Covid-19, practically exited senior living. Now, the REIT is back, and the ...